You may not realize that there are some differences between ordinary folks and highly creative people. If you’re friends with people who are highly creative, you’ve probably noticed they see the world in a slightly different way. But scientists have now found that their brains not only work differently, but their neural hardwiring is also unique. Creatives can sometimes be challenging to get along with, but it helps to understand why.
- They’re always thinking
Supercharged creative people always have something on the go. There’s always part of their brain that’s still in the studio or still writing. Creatives are usually very curious people, always wondering what if, or why? The problem-solving part of their brain just doesn’t slow down.
- They push back
One of the key characteristics of highly creative people is not taking the status quo at face value. They like to push back, to poke and ask difficult questions. You’ll often hear the words ‘why?’ or ‘why not’ on their lips.
- They follow their own path
To thine own self be true is the creative’s motto. Living authentically and in a way that’s aligned with their values is an absolute priority for them. They don’t just question the status quo, they reject following the herd, and they don’t mind having unpopular opinions.
- Their path isn’t linear
A highly creative person’s mind often works in loops or spirals. They don’t tend to think in a linear, logical fashion and will often make great creative leaps. Einstein famously said that imagination is more important than knowledge, and this is exactly what he meant. The creative’s capacity to see connections can sometimes border on genius.
- Creatives need downtime and space.
Highly creative people will often work for extended periods and then need equal amounts of downtime to recover their energy. This can mean solitude, but not always as quiet companionships can be just as reviving as being alone. Scheduling doesn’t work so well and can even stifle the creative spirit.
Similarly, creativity needs space, quiet, and separation from the day-to-day.
- Creatives are storytellers
Highly creative people are often highly sensitive to images, metaphors, and stories. Creativity is fundamentally about conveying a story from the artist to the viewer or reader. The narrative is the most ancient way of passing on deep truths like creation stories, heroic sagas. Creativity is the bedrock of humanity and a key element that separates us from other creatures. Telling stories helps us understand the world, to explain what we experience and to transcend the everyday.
It Doesn’t Stop with the Idea
You’ve done it! You’ve found the best, most creative solution to the problem, and you’re done. Right?
Nope. Not even close. Once you have the idea, you still need to implement it. This might involve everything from creating a plan and putting it into action, all the way down to marketing it or advertising it somehow. After all, how’s the world supposed to know about your great idea if you don’t tell them?
How do you know where to go next?
Start with deciding what your end goal looks like. Is this idea something you want people to know about or to eventually buy? You’re going to need a marketing plan.